Automotive?

Imagine a car, and focus on its seats.

No matter how much time you spend driving, or how much you enjoy it, driving even a single minute in an uncomfortable seat is frustrating, like not finding a good position while in bed.

But now, imagine a car seat capable of changing its shape, becoming one thing with the driver.

Also, picture this car seat being able to change its stiffness too with just one button, or even automatically, depending on the driving style.

With a seat like this, driving would feel no different than sitting on your favourite armchair: absolutely comfortable.