Industry?

Imagine an industrial mechanical arm, equipped with a suction cup used to grab objects.

Now, picture yourself trying grabbing a non-flat, irregular object with a sucker: it's not easy to say the least.

But what would happen if You could mould the shape of the sucker around the irregular object?

And what if the same suction cup could change its shape with every new grab, automatically?

Any surface would be equivalent to a perfectly flat surface, and what is the difficulty in trying to grab a flat object with a sucker?